Know the importance of having a logo as a business.

Know the importance of having a logo as a business.
2017-09-13 No Comments Logo design admin

Firstly I will start by asking you a question, How often do you actually remember the full name of a company when you see it written somewhere for example on a bill, in a newspaper, etc..? I will allow myself to take a guess and say that this does not happen very often. Therefore in such a case, you must know that the same thing will happen with your customers if you don’t have a logo. To avoid this situation you must create a visual identity. A logo is a lot easier to remember than a name, and the combination of a well-chosen name and a logo can guarantee a successful identity for sure.

One of the critical aspects of business marketing is a logo. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market.

You might be confused as you might not know the definition or what a logo is, let me give you 2 simple straight forward definitions of a logo. A logo is a combination of text and visual imagery, it can be also defined as recognizable and distinctive graphic design, stylized name, unique symbol. A logo is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. I hope we now understand what a logo is, let’s jump into the importance of having a logo especially if you are a start-up or small business. Logos are the face of the company.

First Impressions

Let me first give you a typical example of what most of us have experienced, You go into a job interview feeling confident and leave feeling like you nailed it. But while you keep looking at your phone, expecting a callback, it never comes. This can be because of the first impression you posed to the interviewers. First impressions can determine if a new friendship or relationship will start or not. In business the fact is that you’re not the only provider of a particular service that somebody is looking for. Rest assured, they’re also looking directly at your competitors. As such their first impression of you needs to be a good one, and the first thing they will see will often be your logo. So as a company the first impression you can give to a potential customer is your logo.


According to researches carried out by different professors it was concluded that people react faster to images than text. The explanation being that the brain processes shapes and colors rapidly, sending signals to the brain that immediately conjure up any associated feelings, thoughts, memories and emotions. The more simple the shapes and colors, the quicker this happens. A logo will hence help your customers to easily identify you take a practical example of Apple or Nike Company.


To help your customers to be serious about you there should note a sense of professionalism in you. And, if you want your customers to see you as a professional business, you need a professional image and that is a logo.

Brand Loyalty

Because each and every business, small or large has competitors’ for a business to be able to remain profitable, market share and have more sales increasing by the day, there should be brand loyalty. The starting point of getting this brand loyalty is just a simple logo.


Your logo will speak to people in ways that your words cannot. It will stand in for you when you’re not around, it represents you and your business, and it speaks on your behalf. Make sure that it’s saying the right things. This making it important to represent yourself because in this technological era we are in a business exists on multiple platforms. Website, Facebook, Twitter, Instagram, blogs, business cards, leaflets, etc.

Establish Ownership

Your logo is yours no matter what, nobody else should be using it. It is an official seal of ownership, stating that anywhere somebody can see this mark your company is present in an official capacity. As such a great logo should be unique, innovative and unmistakably identifiable.

A logo enhances the brand

Each and every company strives to be well-known and have a resounding success and In order to be able to reach this level, the company needs a memorable logo. Let me pose to you a question that will help you understand what I am talking about, How to identify a piece of clothing from a certain brand? The answer is simple and most of you might be thinking of it right now, the logo helps identify. Nike or Adidas shirts can be regarded as being identical until the logo is printed on them. A logo reinforces your brand and represents it. Hence, a logo can positively or negatively influence the image of a company.

It makes promoting easier

The logo plays a very important role in terms of promoting the company. Think about a mall. The brands make themselves visible by displaying the logo in different ways. What if, instead of logos, you saw the names of the companies that own those brands? How easily could you recognize a company’s product on a billboard if the logo was not on the panel? In most cases, when promoting the company’s products, the space given is limited and it must be used as well as possible. For example, you can’t put a full company description on a banner containing, including all of the product info. In this situation, a logo placed on that poster will tell us who owns the product and where we can find it. Briefly, the logo makes the difference!

Your logo is your most powerful marketing tool
With careful marketing, a Logo can become the main reason for sale of a company’s product. For instance, the brand Nike has a tremendous loyalty. It has become a status symbol of sorts, cashing on the image “the best money can buy”. Nike’s marketing strategy has been to associate popular and successful sport persons with the brand, establishing the company as
makers of top quality professional sports gear.

In conclusion these benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible. Having a logo is extremely important to your business and to the branding of your company’s name, but it is also important to help attract new customers. When people see an eye-catching logo on advertisements or promotional products, it will stand out.

If your business doesn’t yet have a logo, or even if it has one but needs some improvements or changes, visit our website and have a live chat we us,Email us at or Contact us on +263 867 716 0666 or visit our offices physically Cnr 5th & Livingstone Ave, South Wing, Jubilee Center, Harare and we will help you get yourself a great logo designed. Hopefully you learnt from the above, a logo isn’t something that your business just pays for and forgets; it’s an asset that you invest in, and that can offer an exceptional return on over time if done correctly and with care by a professional designer. It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
So invest the time and money in having a logo developed for you today……..
and look after it – you (and your business) will reap the rewards!


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